I create unique and memorable names for startups

and established brands.

No other investment in your business will give you a greater return

than a knockout name.

What we do

What I do

Hi. Welcome to The Name Catcher.

The best names do more than inform; they create the perfect first impression, entice the audience to discover more, tell a story, and capture a vision. They become the cornerstone of your identity.

Finding that knockout name can be one of the most important and challenging stages in the life of a business. Does it have to say everything? Can it say nothing? And just when you think you’ve cracked it, there is the frustration of discovering the domain has already been taken!

Drawing on my experience as an advertising creative, I know how to get to the heart of your business story and craft names that are both emotive and informative—names unique to you, memorable for your customers, and domain-frustration-free!

What I deliver:

Knowledge before naming - I will research your category and competition.

Names with meaning - Each name will be presented with its thinking.

Names from the brain - All names will be 100% original, not AI-generated.

Name checks - All names will be .com available. (Trademark-checked if required.)

SEO-friendly names - I always try to use simple category-relevant words.

Extra names - Revision options are included in all my gigs.

You name it! - Business, brand, product, podcasts, social media handles, taglines, headlines, slogans....

Feel free to get in touch, and let's get started on your new name.

Phil Clarke
The Name Catcher

I’ve been an advertising creative for nearly thirty years, a journey that has taken me from a junior creative at US agency Chiat/Day to Creative Director at Saatchi & Saatchi London.

Now my creative passion is naming. I love the challenge of distilling the essence of a product or business into just one or two words.

If you're starting a business and need a new name, or rebranding and updating an old one, you know where to catch me!