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I create names for startups and established brands.

Great names never sit quietly in the corner of the page, they stand out - stand for something and take on a life of their own.


What we do

What I do

Finding that perfect name is one of the most important and challenging chapters in the life of a business. Does it have to say everything? Can it say nothing? And just when you think you've cracked it, the frustration of discovering that it's already been taken!

The secret to securing a knockout name lies much deeper than just having an understanding of what a business or product does. As an advertising creative of nearly thirty years, I know where to look for uniqueness, and how to unlock those territories that will set your name apart.

It's this approach that will inform my naming strategy, and from there I can create names for your business that won't just be a unique statement of what you stand for, they will stand out, and be the ones others will have to miss out on.

I look forward to helping you with the next chapter in the life of your business.

Phil Clarke
The Name Catcher

I’ve been an advertising creative for nearly thirty

years. A journey that has taken me from junior creative with US agency Chiat/Day to Creative

Director at Saatchi & Saatchi London.

I now freelance as part of a creative team for

some of London's best advertising agencies.

Naming is my passion - I love a creative challenge,

and condensing the essence of a business or product into just one or two words is certainly that! 
But I believe the skills I've gained solving advertising problems 
will help me create that knockout name for your business.

  • LinkedIn
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How it works

Recent projects


Home Fitness App

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Local Events Platform

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Coffee Shop

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Natural Calming Supplement

Garden Rooms

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KIT SCAPE master.png

Sandbox Game 


How it works

Mini Monty
Full Monty
Monty Extras
  • 5 knockout names.

  • Each name comes with its thinking.

  • All names .com available.

  • Very budget-friendly.

  • One for the toe dippers. 

  • 10 names.

  • A creative catch-up.

  • 10 names. 

  • A creative catch-up.

  • And repeat.

  • Each name comes with its thinking.

  • All names .com available.

  • You could go all the way!

  • Logo design tailored to your budget. 

  • Straplines and headlines.

  • Brand strategy. 

  • Marketing.

  • Acquiring domains.

Kind words

Rick Chant  / Exc Creative Director / Founder WE ARE Pi

“The Name Catcher swings for the fences every time. A joy to work with and always brings a sideways angle
to straight-talking challenges.”

Kind words

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