I create unique and memorable names for startups

and established brands.

No other investment in your business will give you a greater return

than a knockout name.

What we do

What I do

Hi. Welcome to The Name Catcher.

The best names do more than inform; they create the perfect first impression, entice you to discover more, tell a story, and capture a vision. They become the cornerstone of your identity.

Finding that knockout name can be one of the most important and challenging stages in the life of a business. Does it have to say everything? Can it say nothing? And just when you think you’ve cracked it, you face the frustration of discovering the domain has already been taken!

Drawing on my experience as a former advertising creative, I know how to get to the heart of your business story. From there, I can craft names that are both emotive and informative. Names that are unique to you, memorable for your customers, and domain-frustration-free!

What I deliver:

Knowledge before naming - I will research your category and competition.

Names with meaning - Each name presented with its rationale.

Names from the brain - Each name will be 100% original, not AI-generated.

Names checked - Each name will be .com, trademark-available, and Google-checked.

Extra names - Revision options are included.

You name it! - Business, brand, product, podcasts, social media handles, taglines, headlines, slogans....

Feel free to get in touch, and let's get started on your new name.

Phil Clarke
The Name Catcher

I was an advertising creative for 30 years – a journey that took me from a junior creative at US agency Chiat/Day to Creative Director at Saatchi & Saatchi London.

Now, my creative passion is naming. I love the challenge of distilling the essence of a product or business into just one or two words.

If you're starting a business and need a new name, or rebranding and updating an old one, you know where to catch me!