​

Welcome to The Name Catcher.

I create bespoke names for startups

and established brands.  

What I do

Creating a new name can be one of the most important and challenging chapters in the life of a business. Does it have to say everything? Can it say nothing? And when you think you’ve cracked it, you have the frustration of discovering the name has already been taken!

​

The secret to unlocking that knockout name begins with understanding the story and ambition of the business, this informs and helps create your unique naming strategy. From this starting point, I can create names for your business that won’t just stand for something and stand out from the competition, they will also make it easier for you to secure that all-important domain.

​

I don't believe in just leaving you holding that newborn name. I think design plays an integral role in conveying the essence of a name. With years of experience working with some of London's finest design talent, I can work with you and a designer to complete the journey, turning your new name into your new brand.

If you want to give your new business or product the start in life it deserves, or you're looking to give your business a refresh, get in touch, and have a chat with The Name Catcher.

​

Phil Clarke

The Name Catcher

​

I’ve been an advertising creative for nearly thirty

years. A journey that has taken me from junior creative with US agency Chiat/Day to Creative

Director at Saatchi & Saatchi London.

I now freelance as part of a creative team for

some of London's best advertising agencies.

Naming is my secret passion - it's the ultimate creative challenge, condensing the essence of a business or product into just one or two words.

 Recent Projects

BRIEF: A digital fitness platform that partners clients with personal motivational coaches through in-app messaging. SOLUTION: The gym that comes to you. A combination of Gym for fitness and Jim Jams for the comfort of your own home.

BRIEF: A digital platform that aggregates events activities and business offers in

your local area.  

SOLUTION: The more you know your neighbourhood, the more it becomes your hood, with a slightly sufficticated twist!

BRIEF:  A curtain blind and cushion maker wanted a name that's fun and approachable, but not frivolous. 

SOLUTION:  There is great dexterity in needlework and most of that lies in the fingers and fingers are fun!  

How it works

The Mini Monty

The Half Monty

The Full Monty

• We work together on a brief

• I write a naming strategy

• One round of 20 names

• Catch-up with the Catcher

• Tighten the strategy

• A second round of 20 names

• Catch-up with the Catcher

• Multiple rounds if required

• All .com domain friendly