Name creation for startups and established brands.

Great names never sit quietly in the corner of the page, they stand out - stand for something and take on a life of their own.



What I do

Finding that killer name is one of the most important and challenging chapters in the life of a business. Does it have to say everything? Can it say nothing? And just when you think you’ve cracked it, the frustration of discovering that perfect name has already been taken!

I believe the secret to unlocking a knockout name lies a little deeper than just an understanding of a business. With a background in advertising, I know where to look for uniqueness, for those differentiators hidden in the depths of a business's story and personality - the stuff you don't find in a business plan. It's this approach that will inform the naming strategy, and from there I can create a name for your business that won't just stand for something, it will stand out, and be unique enough to avoid domain name rejection.

I'm not an agency, I'm a freelance advertising creative, so totally flexible and able to work in a way that suits you. You may want to do it yourself and need a few names to get you started, or you just want the whole process off your hands so you can focus on the one million other things you need to do. You name the terms, I'll focus on the names:)

If you want to give your new business or product the start in life it deserves, just get in touch with The Name Catcher.

Phil Clarke

The Name Catcher

I’ve been an advertising creative for nearly thirty

years. A journey that has taken me from junior creative with US agency Chiat/Day to Creative

Director at Saatchi & Saatchi London.

I now freelance as part of a creative team for

some of London's best advertising agencies.

Naming is my secret passion - it's the ultimate creative challenge, condensing the essence of a whole business into just one or two words.

  • LinkedIn
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 Recent Projects


BRIEF: A digital fitness platform that connects clients with motivational coaches through in-app messaging. SOLUTION: The gym that comes to you. A combination of Gym for fitness and Jim Jams for the comfort of your own home.

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BRIEF: A digital platform that aggregates events, activities and business offers in

your local area.  

SOLUTION: The more you get to know your neighbourhood, the more it feels

like you home, your manor, your hood.

BRIEF:  A curtain blind and cushion maker wanted a name that's fun and approachable, but not frivolous. 

SOLUTION:  There is great dexterity in needlework and most of that lies in the fingers and fingers are fun!  

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How it works

Mini Monty
Half Monty
Full Monty
  • We agree a naming strategy

  • One round of 10 names

  • All .com domain friendly 


  • We agree a naming strategy

  • One round of 10 names 

  • A catch up with the Catcher  

  • A second round of 20 names

  • All .com domain friendly 



  • We agree a naming strategy

  • One round of 10 names

  • A catch up with the Catcher

  • A second round of 20 names

  • A catch up with the Catcher

  • As many rounds as required

  • All .com domain friendly


Kind words

Rick Chant  / Exc Creative Director / Founder WE ARE Pi

“The Name Catcher swings for the fences every time. A joy to work with and always brings a sideways angle
to straight-talking challenges.”