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Welcome to The Name Catcher. I create names for startups and established brands.

What I do

Creating a new name can be one of the most important and challenging chapters in the life of a business. Does it have to say everything? Can it say nothing? And when you think you’ve cracked it, you have the frustration of discovering the name has already been taken!

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The secret to unlocking that knockout name starts with understanding the story and ambition of the business. This informs and helps create your unique naming strategy. From this starting point, I can create names for your business that won’t just stand for something and stand out from the competition, they will also make it easier for you to secure that all-important domain.

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I don't believe in just leaving you holding that newborn name. I think design plays an integral role in conveying the essence of a name. With years of experience working with some of London's finest design talent, I can work with you and a designer to complete the journey, from naming to branding.

If you want to give your new business or product the start in life it deserves, or you're looking to give your business a refresh, get in touch, and have a chat with The Name Catcher.

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Phil Clarke

The Name Catcher

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I’ve been an advertising creative for nearly thirty

years. A journey that has taken me from junior creative with US agency Chiat/Day to Creative

Director at Saatchi & Saatchi London.

I now freelance as part of a creative team for

some of London's best advertising agencies.

Naming is my secret passion - it's the ultimate creative challenge, condensing the essence of a business or product into just one or two words.

 Recent Projects

BRIEF: A digital fitness platform that partners clients with personal motivational coaches through in-app messaging. SOLUTION: The gym that comes to you. Combining Gym for fitness with Jim Jams - to come to you, even in your pyjamas.

BRIEF: A digital platform that aggregates events, activities, and business offers in

your local area.

SOLUTION: When you know your area you feel closer to it. Your neighbourhood becomes your hood With a Danish twist! 

BRIEF: A reusable water bottle with

a clever unscrewable base for easy cleaning.

SOLUTION: The magic bottle. The word Genie is associated with a magical 

container and a nod to the word genius.

How it works

The Mini Monty

The Half Monty

The Full Monty

• Work together on your brief

• Agree on a naming strategy

• First round of 20 names

• Catch-up with the Catcher

• Tighten the strategy

• Second round of 20 names

• Catch-up with the Catcher

• Multiple rounds as required

• All domain friendly

• Introduction to designers